Russian fashion brands experienced a 30% increase in e-commerce last year. These brands are popular due to their fascination with otherness, preference for earth-toned materials, and love of leather. The following article explores the fashions of Russians and the reasons for their love affair with leather.
E-commerce sales of russian clothing brands rose by 30% in 2018.
Despite a slowing economy, Russia's fashion industry has been relatively stable. The country's high-spending tourists and price-conscious consumers have supported the sector's success. However, the sector has seen a rise in market share through online channels, although there are still obstacles to overcome. One of those is the lack of credit card availability and widespread mistrust in the internet. You may still be able to compete in Russia if you have a strong digital presence.
Russia is seeing independent retailers gain popularity. 12 Storeez was founded in 2014, by twin sisters Marina & Irina. The company sells 12 collections per annum and has over 1.4million Instagram followers. Concept stores are starting to make an impact in the country.
Russians are fascinated by otherness
Russia was under the control of a strict regime during the Cold War. This regime was hostile towards western values, such as gender equality and religious tolerance, and LGBT rights. These values were not accepted by the Russian culture or the Soviet-era Russians. This opposition led to the establishment of closer relations with Russia's Church and the promotion of the ideas of Eurasianist philosophers including Ivan Ilyin.
Russia is a country that straddles the western and eastern worlds. It is often compared to Europe's neighbours. The Cold War further demonized the country. "Russians hellbent in taking over the whole world" became the most famous villains in Hollywood movies. These negative perceptions made the country seem both suspicious and intriguing to the rest of the world.
They are drawn to earthy colours in clothing
Athleisure has become a fad due to the growing popularity of earth tone clothing. These colours look great with everything. They can be used in sportswear especially in jersey and also as outerwear. Layering is another popular method to wear earth tones.
The earth tone colors include browns, tans, sienna, and sienna. You can also choose from a variety of green, yellow, and orange. During the spring, these hues can be particularly vibrant. The palette is versatile and has a relaxed, casual vibe.
Their passion for leather
Russians have a passion for leather. It's no secret that they love leather products, and this carries over into their fashion style as well. High heels and dark colors are more popular for women than they do for men. While Russians have a very different dress style to Westerners, there are still many commonalities. Leather jackets are a common part of Russian fashion, and both men and women love leather.
FAQ
Why is fashion trend so important?
As we shop for clothes or accessories, fashion trends are an integral part our lives. Trends are a way to express ourselves and our goals. They are also an inspiration for artists, designers, and other creative types.
Fashion trends have been around as far back as ancient times. They continue to evolve today. These include athleisure wear and casuals, streetwear, tailoring as well as vintage, grunge, and streetwear.
What is a fashion trend?
Fashion trends are a set rules for dressing up. It's a way of expressing yourself through your clothes. Fashion trends can include hairstyles and colors.
When you think back to the past few years, it is likely that you noticed that many women wore skirts rather than pants. Skirts became less popular in 2000, but then they returned to fashion for a while. They're making a comeback.
Similar things happened with dresses. The popularity of dresses has declined over time. Then they came back again.
It doesn't always mean that you must dress in the same fashion as everyone else when following a fashion trend. You can still be your own person.
Do I have to dress badly?
You can! As long as you're looking good, no one will judge you.
Even better, you can dress up a bit. This will let you shine and make your personality more visible.
Which is better: designer brand or name brand?
Designer clothes can be more affordable than clothes from the same brand. Designer clothes are typically made of inferior materials.
Name brand clothes generally use higher quality materials. They are more durable and last longer.
How is a trend different than a fad.
Trends are ideas that have been around for a while. It's not a passing trend, but a way that we live our lives that has become part of our culture. Trends will not fade away. They are a permanent fixture of our lives.
A fad will only last a few days. It fades quickly. It doesn't last long enough to make any real impact on our lives.
How do I make my own clothes?
Sewing is essential if you are interested in creating your own clothing. There are many tutorials online that will teach you how sew.
However, sewing skills aren't necessary to create simple clothes such as T-shirts or shorts.
For attaching buttons and zippers you can use fabric glue in place of sewing.
Why is my style changing?
The style you use changes because you get older. Your body shape also changes. Your hair color will change, and so will your skin tone.
Some people even begin to like new things. As we grow up, we learn about ourselves, and our tastes develop.
Statistics
- For her AW15 menswear show, according to Water, "where models with severely bruised faces channeled eco-warriors on a mission to save the planet." (en.wikipedia.org)
- Nano influencers have less than 10K followers and have the highest engagement rate with 4%. (thetechfashionista.com)
- The middle 50 percent earned between $42,150 and $87,120. (en.wikipedia.org)
- According to Water, [41] The annual Academy Awards ceremony is also a venue where fashion designers and their creations are celebrated. (en.wikipedia.org)
- GIVE 20% OFF, GET 20% OFF. (asos.com)
External Links
How To
How to Style Clothes
How do I style clothes? It is important to wear what you enjoy, even if your style doesn't match the current trends. You should never try to copy someone else's style; instead, learn from them and make your own unique style!
It is important to keep styling simple. If you want to look good, don't go overboard trying to find something to wear that fits perfectly. Choose what you like best, regardless of whether you are looking for a shirt or pants, a jacket, skirt, or a top. and put it together into one outfit. No matter how many pieces of clothing you have, it doesn't really matter how well they are coordinated. Mixing patterns and colors can make outfits look great together.
Accessory can make any outfit complete. Accessories are often small accessories such as scarves. These accessories will add pizzazz to your outfit and make it stand out. When shopping for accessories, think about what colors complement your clothing and which ones contrast with it. A red scarf might be a good choice if you are wearing blue jeans and red shoes.